Category
INTERNET BUNDLES - MOBILY
BRIEF RECAP
Mobily is a very well-known Telecom company in the Middle East and on a regular basis they offer internet data bundles for their customers through a platform called WAJID.
People already know about Mobily Wajid packages but with this new offer they've tripled the data for the same price so I need to make it more interesting; increase acquisition rate, maximize a customer’s life time value and increase loyalty through a diverse range of products with an offer they can’t refuse:
TRIPLE THE DATA.
I am talking to Saudi males between 25 to 35, but also mature females that want to be in contact with their families and friends 24/7. We need to be fresh on the communication, simple and clear but at the same time memorable.
IDEA
People of all ages love the internet, recent studies shows that Saudi Arabia is number one in using internet through their phones and specially Snapchat App, so I developed new filters Custom-Made for Saudis to be added to snapchat App in cooperation with snapchat's team and whoever wants these filters has to subscribe with Mobily new offer in order for the filters to be unlocked.
Category
Print, Digital, OOH
Client
Mobily
DIGITAL / HOW IT WORKS
It actually works as any snapchat filter within the snapchat app, but once the user clicks on one of these 3 filters a message would popup to direct the user to Mobily's website to subscribe for WAJID new bundles in order for him to use these filters
CLICK ON THE SUBSCRIBE BUTTON
CHOOSE A BUNDLE AND PAY
ENJOY THE FILTERS
